Defence Care

Defence Care

Even though most of our veterans return home from their tour, many still fight their own invisible battles like depression, anxiety and Post Traumatic Stress Disorder. This campaign…

Western Union

Western Union

Proposition – Send the gift of cash to the UK from just $7.50. The task: to encourage UK expats living in Australia to switch from using their bank…



Proposition – 10 year warranty on the heart of all our appliances. After a certain amount of misleading press about the life span of their products, LG decided…

Fantastic Snacks

Fantastic Foods

Proposition – Fantastic (foods) gives you back time. Created for a pitch, this TV commercial for Fantastic Foods resulted in an Increase in awareness, recall, understanding and consideration…

Frico Cheese

Frico Cheese

This editorial campaign for Frico Cheese, saw over 2 million shoppers engaged with the campaign at levels at 4 times industry standards resulting in over 40,000 shoppers sampling the product. 98% of…

Natural Gas

Natural Gas

We created an emotive, through the line campaign that promoted Natural Gas as a catalyst for bringing people together, giving consumers a deeper reason to trust, believe in and…



Proposition – Hone your potential to profit. CommSec Print & Digital Campaign


Defence Care

Proposition – Returning soldiers can have deeper wounds than you know. For many veterans returning from war, the battle isn’t over. Mental & physical torment can lie within…



Proposition – Give your business a boost with Canon Business Solutions. Typically in this category, consumers are targeted with product imagery alongside cold statistics. So to create stand…



Proposition – Call abroad whenever you want from just 15p per min with Home & Away 1000. We wanted to create a campaign that explained how spontaneous you…



Proposition – The smartest choice, wherever you are. The objective of this print and outdoor advertising campaign was to communicate the portability of Sony VIAO laptops and how…



Proposition – Give someone the gift of sight for just £5. Because the ‘C market’ doesn’t normally give to charity we had to try a new way to…

Novartis, Sentinel Poster


Proposition – 100% happiness guaranteed. Sentinel comes with a 100% guarantee. To create a context that pet owners would respond whole-heartedly to, we added the word ‘happiness’ to…

samsung washing machine ad


Proposition – Less Washing. More Life. Samsung Ultra-Large capacity washing machine


Vitamin King

Proposition – Longevity. In a heavily retail focussed, digital & social advertising campaign. Vitamin King wanted to conquer market share without losing the image of their family heritage. So we…



Proposition – A Polar is a special Christmas gift. This brief presented the challenge of positioning Polar heart rate monitors as the perfect Christmas gift for active friends….



Proposition – Sonic Technology. After playing against the big guys in dental healthcare, Philips wanted to prove that they had what it takes to give the market leaders…

P&O print advertising


Proposition – Australia’s biggest cruise sale. Given that we inherited the P&O ‘Australia’s biggest cruise sale’ line from a previous campaign, we wanted to come up with something that cleverly built on…



Proposition: Release your spirit of adventure in a Nissan 4×4. We wanted to tap into a time when our audience were at their most adventurous – their childhood….



Proposition – You’re pre-approved for a $1000 Personal Overdraft. This project for CommBank was briefed in as ‘just a letter’, and we were told that there wasn’t enough…



Proposition – Cannabis inhibits the way you drive NCPIC were faced with the problem of creating awareness to young (15-25) males about the dangers of driving while under the…



Proposition – New Guinness draught from cans, now even smoother and creamier. Because the new can design looked and made the drink smoother, we felt that a nice…



Our past has depended on harnessing the power of the sun and our future depends on it even more-so. Solar energy startup, Energus needed a brand identity and…



The medical industry is flooded with testimonial advertising and the client – Avant, wanted a point of differentiation. When you’re the biggest indemnity insurance company in the country…